"Apple has announced that it will be selling a selection of Major League Baseball game highlight videos on its iTunes Store, just in time for the start of the 2007 season. They'll be distributed in the form of two programs, "MLB Daily Rewind," a 25-minute recap of the highlights of a given day; and "Game of the Week," which will offer full-length videos of two featured games from the National and American Leagues. Each Daily Rewind and Game of the Week will cost $1.99; a month of Daily Rewinds will cost $7.99, and a "Season Pass" for every Game of the Week will cost $19.99. Interested viewers can also download a season preview for free from the iTunes Store. Additionally, the store will sell another MLB.com show, "MLB.com Baseball's Best," featuring classic baseball games, for $1.99 an episode."
Apple has gone from a computer company to a music industry tycoon and they are now attempting to cash in on our nations love for baseball. I think that bringing sports into Itunes is crossing the line. MLB.com should continue to offer this clips exclusively through their website free of charge, rather than add to the apple industry. If Apple has the ability to distribute baseball games now, what comes next? Will the State of the Union be available in the Itunes store as well, will children's textbooks by downloaded through Itunes Store as well. By allowing Apple to add baseball game highlights and or full games into their Itunes store, is opening the door for Itunes to dominate all American industries over a matter of time. To add sports clips to the Itunes Store is to give Apple too much power, and if we do not limit their power now, there is going to be a point when we can not stop them from reeping the benefits of every American pass time.
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